Textiles: Green And Sustainable
James M. Borneman, Editor In Chief
This issue of Textile World offers a classic example of how trends converge. Somehow, the concept of eco-friendly, green and sustainability became intertwined in almost every article in this issue. It wasn't really planned that way, but as TW editors reported on the happenings of the industry, almost every sector has a going green story.
Green is also the subject of controversy. In "Going Green: Beyond Marketing Hype" TW Associate Editor Janet Bealer Rodie tackles the reality of green marketing, the potential for greenwashing - making misleading claims that could lead to problems with the Federal Trade Commission- and how challenging it is to recognize the degrees of green. It is apparent that what is green and what is greener will continue to be a topic of heated discussion.